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Most businesses don’t fail because they aren’t good at what they do. They fail because people don’t understand their value fast enough. In today’s world, attention is the most valuable currency, and video is the fastest way to earn it. But here’s the mistake many businesses make: they treat video like an ad instead of a tool for adding value. When video is used the right way, it doesn’t feel like marketing at all. It feels like help. Value First, Sales Second The businesses t